Desc: Death of Celebrity: Directed by Jemma Jupp. With Piers Morgan, Jessica Alba, David Beckham, Victoria Beckham. Two years after _Importance of Being Famous, The (2003) (TV)_, Piers Morgan takes a look at how things have become even worse, with everyone who appears on TV for five minutes now seemingly calling themselves "celebrities", thus devaluing the word into a meaningless death.